He just couldn't resist! Jeremy Clarkson makes digs at the BBC as he appears in first advert for Amazon (it's not even for his new show)

Clarkson and his fellow ex-Top Gear presenters James May and Richard Hammond have signed on for a new £160million motoring show to be broadcast on Amazon Prime, the retailer's streaming service (pictured bottom right). And this new advert shows Amazon is ready to make the most of their big-name signing. Clarkson shows off the new video streaming device while making a couple of jibes at the BBC - skipping over its iPlayer service as he flicks through on demand channels (top left).