They've just covered a full-sized men's racing bike in pure 24 karat gold.
And it's not just the frame that's had the bling treatment, as the entire bike has been coated in the gold stuff.
Goldgenie's specialists meticulously applied the luxury layer of 24k gold to entire structure, from the tip of the drop handlebars to the wheel stays, and every other part in between, including every ridge of the gear chain.
The gleaming gold model has a limited edition soft San Marco suede saddle and SR4 racing tyres.
And there's even a few diamonds thrown in for good measure.
It's currently unclear how many of the bikes are being made, but if you fancy this posh set of wheels just make sure you buy a hefty lock.
With a £250,000 price tag, we're guessing it won't last long parked outside your local train station.
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